About
I design things that are meant to be used for a long time.
Nine years of practice, four of them independent. Identity, interface and the occasional book — usually for people who care more about the work than the deck.
The short version
I learned to set type in a print shop in Porto, where a mistake cost a whole run of paper. That stayed with me. I moved to screens because they let the work keep changing after it ships, but I still design as if it has to be printed tomorrow.
I work best with small teams. Two to twenty people, one decision-maker, a real problem. I take on a handful of projects a year so each one gets the attention it needs — which means I say no more often than I'd like.
My work tends to sit between identity and product: a wordmark that has to survive a settings screen, a component library that has to sound like the brand. I don't think those are different jobs.
- 2020 —Independent practice, Lisbon. Identity and product design for studios, founders and cultural organisations.
- 2017 — 2020Senior designer at a product studio in Berlin, leading interface work for health and civic clients.
- 2014 — 2017Typesetter and designer at a print house in Porto. Labels, catalogues, one very long book about bridges.
How I work
Fewer, deeper
I'd rather do three projects properly than eight quickly. If the timeline is too tight to think, I'll tell you before we start.
Show the work early
Nothing gets polished in private for six weeks. You see rough things on a regular call, and you get to disagree with them.
Built to be handed over
Files your team can actually open, a short guide in plain language, and a call with whoever has to maintain it after me.